Why Sais Trenta clicks

Nine years ago, dzMM found a way to make rush hour traffic bearable and even enjoyable for motorists. They put two anchors with contrasting personalities in a show — naughty Vic Lima and prim and proper Karen Davila.

The result was the uniquely entertaining, informative program called Sais Trenta, which mixes hard-hitting commentary, groundbreaking news with a dash of wisecracks and fireworks brought about by Lima and Davila’s opposing views on issues. Known for his naughty antics, the 23-year radio veteran believes being playful makes ordinary people identify with him easier. “I won’t be Vic Lima kung mabait ako. Laking kalye ako e. Dahil diyan nakukuha ko yung pulso at tiwala ng tao,” he said.

With the right mix of news and commentary and frequent traffic updates, Pasada Sais Trenta has proven to a helpful, entertaining, and informative companion for people on the road. Vic said he knows exactly why their show clicks.

“After a long day’s work when you’re driving your car and you’re on your way home, you want something that will make you forget there is traffic. You want something lighter than your usual hard news. That’s what we give our listeners,” Lima explained.

He also gave credit to his partnership with Karen. “It’s a tandem that’s not only on the air. We talk about the topics that we will discuss the next day. May respeto kami sa isa’t-isa,” he said.